SEO and GEO optimization
The most powerful tool? Words, even in the age of AI.
Our digital agency in Turin offers a complete service: from crafting clear, in-depth copy that tells the story of your business, to providing integrated SEO and GEO consulting designed to drive organic traffic, strengthen brand authority, and make your content recognizable even within AI-generated answers.
The importance of combining
SEO and GEO
We convey your brand’s values through coherent, SEO-optimized copy designed to help your website stand out in search results. And as Artificial Intelligence evolves, we integrate strategies that increase your project’s presence in AI-generated responses, ensuring your work is truly recognized and appreciated.
With traditional SEO, our team focuses on improving organic rankings through analysis, audits, on-page and off-page optimization, one-off or ongoing consulting, and detailed reporting.
With GEO, we make your content a reliable source for AI systems: optimizing it through direct answers to specific questions, clear structured paragraphs, and constantly updated information readable by generative models.
Our digital agency in Turin works with you to define the most effective strategy for your online and offline communication. We adopt a targeted approach to strengthen your online visibility and brand reputation, generate high-quality traffic, increase conversions, and harness the growing power of AI.
The benefits of SEO & GEO
The right text, in the right place: what we create
News and web articles
We collaborate with you to define topics, style, and tone of voice for the news and articles featured on your website's blog. We also produce content for magazines and publications you work with.Text for websites, apps and e-commerce
Need engaging text that reflects your brand? We optimize existing content on websites, apps, and e-commerce platforms or create new content from scratch. Everything is tailored to your communication style and the type of products or services you offer.Strategic SEO and GEO monitoring
Our We constantly monitor your SEO and GEO positioning using professional tools such as Google Search Console and SE Ranking. We analyze keyword performance, identify new growth opportunities, and measure visibility across geographic areas to continuously refine your digital presence.
SEO Tools: the benefits of an integrated approach
Semantic keyword optimization
Both SEO and GEO rely on strategic keyword usage, though in different ways: SEO improves rankings in traditional search engines, while GEO makes content more understandable and quotable by generative AI models.
Content quality and authority
Both aim to improve content quality to better meet user needs.
Optimization on multiple fronts
The goal is not only to improve organic SERP rankings, but also to increase the likelihood that your content is recognized, cited, or summarized in AI-generated results such as Google AI Overviews or Bing Copilot.
Intent and context
Traditional SEO targets user search intent, while GEO leverages AI’s predictive abilities to anticipate it, analyzing context and generating more relevant, articulated responses.
SEO and Content Marketing: our method
1
Defining objectives
During our initial meeting, we will discuss and set the primary goals for our collaboration.
2
Brand and keyword analysis
We study your business, competitors, and target audience to identify the most effective keywords. We analyze your website’s performance and market context to build a SEO + GEO strategy capable of improving your page rankings.
3
On-Page optimization
We optimize each page to improve its visibility in both traditional search results and AI-generated answers, combining SEO best practices with GEO strategies.
4
Monitoring and analysis
We monitor performance and keyword positioning, analyzing data to identify improvement opportunities. Once activities are completed (or throughout the process), we provide a detailed report outlining actions taken and results achieved.
5
Continuous improvement
Based on monitoring data, we refine the strategy over time: adjusting the editorial plan, improving content, and testing new techniques to boost traffic and conversions.
Why choose our team?
Listening and sharing
Our initial meeting is essential. We work together to define your marketing goals and establish a mutual exchange and sharing relationship from the start.
Tailor-made solutions
Does your company need a specific service tailored to your needs? Don’t worry. We’ll find the perfect combination for you.
Experience at your service
Ours is a team-driven strategy. We bring years of Digital Marketing experience across SEO Consulting, SEO Writing, and now GEO for AI-optimized content.
We combine our skills to create effective synergies: quality content, integrated SEO + GEO strategies, and structured editorial plans, always aligned with industry trends and innovations.
Transparency and timeliness
Every client is unique to us. We engage with you throughout the entire process, valuing your experience and ideas. We work with seriousness and precision, never taking even the smallest detail for granted, and adding originality to every project.
FAQ
SEO stands for "Search Engine Optimization." It involves a set of strategies aimed at improving a website's ranking on search engines and, consequently, its visibility. Optimization encompasses various components of the website, including overall structure, URLs, inbound and outbound links, HTML code, and textual content.
GEO (Generative Engine Optimization) includes techniques to optimize digital content not only for traditional SEO results, but also to make it eligible for AI-generated answers.
No. GEO does not replace SEO. It enhances it. The goal is to gain visibility in both organic search results and AI-generated responses.
Because together they increase overall visibility: well-optimized content can rank in organic results and also appear in AI-generated outputs, reaching a broader audience.
The first step is a content audit: checking whether your content answers clear questions, is structured in an AI-readable way, and follows core SEO principles.
Costs vary depending on the project’s scope and objectives. During our initial meeting, we assess your needs and define a customized strategy.
