Marketing Automation
Leverage the power of automation
Turn to our web agency: we will present you with opportunities and strategies tailored to your brand, supported by cutting-edge tools like Marketing Automation.
Keep your marketing
one step ahead
Marketing Automation allows you to manage marketing processes automatically across multiple channels. It enables you to send personalized emails, social media posts, automated responses, and much more, all without manual intervention. This not only improves your company’s marketing efficiency but also allows for large-scale personalization that would be impossible to achieve manually. Of course, this tool requires specific knowledge to be used correctly. And we’re here to help you find the right strategy.
What are the benefits of Marketing Automation?
What types of Marketing Automation are there?
Email Marketing Automation
Automates email campaigns by managing lists, sending welcome emails, follow-ups, promotions, and newsletters.
CRM Automation
Automates processes such as tracking customer interactions, managing sales, and handling customer relationships.
Lead Management
Automates lead generation, qualification and segmentation.
Social Media Automation
Allows for the scheduling and automatic publishing of content on social media, as well as monitoring and analyzing performance.
Campaign Management
Automatically manages marketing campaigns across multiple channels, including email, social media, online ads, and more.
Marketing Automation: our method
1
Needs analysis
We assess your marketing goals and identify areas that can benefit from automation
2
Strategic planning
We develop a customized strategy, selecting the most suitable tools and technologies.
3
Implementation
We configure and integrate marketing automation solutions into your existing systems, ensuring a smooth transition.
4
Content creation
We design and produce tailored content for your automated campaigns.
5
Monitoring and optimization
We closely monitor campaign performance and make ongoing adjustments to maximize results.
How does it really work?
To give you a concrete idea of how Marketing Automation can transform your business, here are some practical examples. For instance, we can set up an automated welcome email for new subscribers to your platform, providing useful information and making a great initial impression. Alternatively, we can focus on personalized promotions by sending offers and discounts based on user behavior and interests. Another application could be automating the recovery of abandoned online shopping carts by sending reminder emails that encourage users to complete their purchase, thereby reducing abandonment rates. The capabilities of this tool extend beyond these examples. We'll offer everything you need to achieve your goals.
Why choose
our team?
Trust and collaboration
We aim to build a relationship of trust and collaboration. In our initial meeting, we'll get to know each other better, understand your needs, and define together the goals you want to achieve, considering your proposals and experiences.
A team of marketing experts
For over 10 years, we've valued teamwork to offer you our expertise and knowledge, leveraging our extensive experience in the digital world
No standard solutions
Every project is unique and will be the focus of our tailored strategy, crafted according to your needs and the results you aim for.
Digital specialists
To deliver quality services every day, we continuously update ourselves on the latest digital trends and tools, analyzing the evolution of communication and marketing.
Collaboration as a core value
We engage with you to incorporate your experience and ideas. Together, we identify the most suitable solutions and keep you informed about the results.
FAQ
The benefits of this tool include time savings, operational efficiency, improved conversions, personalized interactions, performance tracking, and the generation of qualified leads.
Common operations that can be automated include sending welcome emails, target segmentation, lead nurturing, social media scheduling, managing advertising campaigns, and tracking user interactions.
Marketing Automation uses predefined rules and logic to automate marketing activities. User interactions define the criteria and triggers that activate automatic actions, such as sending emails or updating user profiles.
Key parameters include email open rates, click-through rates, conversion rates, average time spent on the website, and cart abandonment rates.
