Petzki | Kitchen for Pets .

The name of the project was clear from the start, while the world that could be created around this concept was yet to be built.The idea of ​​a pet shop with top quality products, personalized menus, services and amenities for "fashion addicted" puppies: all this had to be transposed into a distinguishable and strong graphic sign, able to create a clear identity to the "Petzki" brand.We first looked at the logo, the true starting point of the project. A clean and geometric sign, designed in such a way that it could be repeated and become a branded texture that could be used in the furnishings of the stores and throughout the graphic identity of the project.Our creativity and design work ranged from the logo, the store sign, various paper-based graphics, packaging items and shopper bags.The Architects of FattoreQ, who worked on the interior design of the store, made a great use of our tableware cover (cloche) sign, a worldwide symbol for excelence and quality, making it an integral part of the elegant store, perfectly Petzki style.