E-commerce website development for handmade jewels .
Turchese Gioielli creates unique handmade jewels: since 1984 it has been a leader in the sector thanks to the creative talent of Walter Poggio, whose work is based on the research for quality and attention to detail in order to obtain a unique and exclusive product. The beauty of these jewels deserves to be seen and made available anywhere; for this reason Turchese Gioielli has decided to expand its customers: in order to do so, they asked us to take care of the development of their e-commerce website in Wordpress.
Turchese Gioielli has asked our Web Agency to create a practical and intuitive e-commerce site in Wordpress to promote its jewels. The site was developed in multilingual, Italian and English, precisely for the international target of Turchese Gioielli, which physically operates in Turin in Crocetta district, but already sells all over the world by participating in international trade fairs and exhibitions.
The various product categories are all reachable through the items of the main menu, that lead to the e-commerce by filtering directly for the selected category but with the possibility, through additional ones, to refine the search both by price range and color of the jewel. With the creation of the e-commerce site, of course, each page has been optimized in terms of SEO to give the opportunity to grow in organic research on the customer’s keywords of interest and of their own target market.
On the homepage the jewels and flagship collections of Turchese Gioielli are highlighted, with a direct link which refers to the main page of the selected product, to speed up the purchase. It is also possible to subscribe to the newsletter connected dynamically with an external client, MailChimp, that automates the cataloging of new user contacts.
On the single product page, you can view the details and available sizes of each jewel, as well as related products and other useful information about shipping, returns and size guides.
After having selected the desired size, quantity and color, you will be able to add the product to the cart, from which it is possible to perform a direct checkout with a few clicks, or enter a discount code to automatically lighten the total price indicated above of the payment.
We have implemented two different types of online payment in the creation of Turchese Gioielli’s e-commerce site: GestPay and PayPal.
GestPay of Banca Sella, allows you to have a bank account dedicated to processes and transactions of an e-commerce site.
Through the Axerve platform, the site can receive payments, in addition to credit cards (Visa, Mastercard, Diners, etc.), from numerous alternative systems to normal circuits, such as Apple pay, Google Pay, Satispay and many others.
PayPal, on the other hand, is the most used online payment system now present in most e-commerce sites on the web; it guarantees the receipt of payments through the balance of the PayPal account or with the normal credit card circuits.
To facilitate the use and assistance, both during sales and after sales, a chatbot has been included in the creation of the e-commerce site, in order to offer users the possibility of chatting in real time with a direct manager of Turchese Gioielli and be guided during their purchases.