Berman Creazioni Artigianali - Brand identity and eCommerce .
A special family, with a great passion for jewelry and a dream to achieve. The "Berman handmade creations" project developed by the Archibuzz team had to bring all these aspects together. It's not just a simple eCommerce, but a web implementation of a set of stories, craft skills and emotions: a real "story." Starting from the visual representation of the creative studio, up to the final realization of the jewel, which takes form through the use of sophisticated materials and skillful craftsmanship.
We started from the logo's concept to represent the brand, a dragonfly: a thin, elegant, ancient animal as an emblem of lightness and beauty that survives the test of time. We studied and designed the site, and in particular the home page and the page of the "Origins" collection, so that users could discover the whole process behind the creation of each jewel, its genesis, history and the emotions it brings with it.
The section about the shop was integrated with navigation based on facets, to allow the user to filter the jewelry by type, gender and collection with ease. The site was built on Drupal 7 + Drupal Commerce platform.