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Mano che tocca lo schermo di uno smartphone con l’interfaccia digitale “AI Search” su sfondo blu luminoso, simbolo di ricerca intelligente basata su intelligenza artificiale.

20 October 2025

Generative Engine Optimization (GEO): the new SEO in the era of AI-driven search

Table of contents

Do you want your company to be easily found online, not only among Google’s links but also within AI-generated answers? It’s time to rethink your digital strategy: traditional SEO is no longer enough.

What is Generative Engine Optimization (GEO)?

It’s a set of strategies designed to optimize digital content so that it continues to rank well in traditional SEO results while also being selected by AI engines to generate reliable and comprehensive answers.
➡️ In short: GEO doesn’t replace SEO, it enhances it.

SEO vs GEO: differences and common ground

  • Traditional SEO → aims to rank pages in organic search results.
  • GEO → aims to make content a trusted source for AI-generated answers.
  • Together → they ensure both organic traffic and visibility in the new search landscape.

To stay competitive today, your content must follow both approaches:

🔎 SEO-friendly🤖 GEO-friendly
  • Keyword research and search volume analysis
  • Optimized meta tags
  • Internal links and authoritative backlinks
  • Technical performance (speed, mobile-first design, UX)
     

 

 

  • Direct answers to specific questions (FAQs, how-tos, definitions)
  • Clarity and conciseness, with short, well-structured paragraphs
  • Authority (citations, data, real case studies)
  • Up-to-date content that can be easily read by AI systems
  • Use of structured data (Schema.org) to clearly describe the context and characteristics of the content, improving understanding by both AI systems and traditional search engines
     

GEO FAQs

What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing content to be included in answers from AI-based search engines.

Does GEO replace SEO?
No: GEO is an evolution that works alongside SEO. The goal is to rank well in traditional results while also appearing in AI-generated answers.

How do I start with GEO?
The first step is a content audit: check whether your content answers clear questions, is structured for AI readability, and still follows traditional SEO principles.
 

Our optimization approach

As a digital agency, we combine SEO and GEO into a single strategy:

  • we optimize content for Google and traditional search engines;
  • we make it “AI-ready,” testing its presence in AI Overviews and generative answers;
  • we integrate SEO, marketing, and design to ensure long-lasting results.

SEO alone is no longer enough.
Those who start preparing their content today will be ready to dominate both organic results and AI-generated answers.

Want to find out if your content is already GEO-optimized?
Contact us: we’ll show you how to position your brand in the new AI-driven search ecosystem.