App store optimization
Would you like your app to be found more easily in stores? Contact our app store optimization experts!Tell us about your project
What does the expression ASO mean?
ASO stands for App Store Optimization, i.e. the optimization of an iOS or Android application, with the aim of improving its visibility within the app stores. Implementing your app findability means, over time, to see a significant increase in the number of downloads.
To simplify, we could say that the ASO is to applications as the SEO is to websites. Working on ASO optimization means investing on your platform to achieve the following goals:
- To make the app description as clear, understandable and truthful as possible, as well as appealing;
- Improve its positioning over identified competitors;
- Make it easier for users to find it within the leading app stores (App Store or Google Play)
Where do we start for App Store Optimization consulting?
Already during the design and development of mobile apps, we outline the current scenario and identify the major competitors. The next step is a careful keyword research, in order to select the most relevant ones for your business.
The task of our ASO specialists will be to optimize the app according to the store of reference. In fact, the ranking algorithms change, depending on whether it is Google Play or App Store (respectively the first for Android apps, the second for iOS apps).
Is your app already online? No problem, the optimization work must be continuous and constant, as the algorithms for the app stores are constantly evolving.
Why choose us?
We are always up to date with the latest news about the dominant algorithms within the app store and we offer you personalized advice, according to the goals you want to achieve.
You haven't created your app yet? Our experts will follow you from the conception phase (Mobile App design) to the realization phase, up to the optimization and promotion of the application through an integrated web marketing strategy.
Our services include:
- Definition of the most suitable App Store Optimization strategy for your business
- Selection of the most consistent and explanatory keywords related to the core business
- Optimization of text and images for presentation within the app stores