English School website optimized for AdWords Search and Display .
To Be English School, the english language school at Turin that offers personalized study programs and tutors to its own students. The website has been developed using Drupal's CMS where we have desinged and created an original Bootstrap based interface. Besides, we have also developed it with a responsive layout, studied for its optimal visualization on different devices.
This website allows all visitors to test their own level of english for free, thanks to a multiple choice test. Once the questionnare is finished, the user automatically gets an email with the results. What's more, the website administrators can modify any question or even create new ones, assing a score to each question e create different messages upon the test results.
We have also performed a SEO optimization to the project by adding dedicated landing pages and setting it up for Google Adwords's Search and Display campaigns.