Building a brand, enhancing a territory: the Ocra Experience case study
Services
Tool
Design
Figma
Development
WordPress
Design
Illustrator
Reporting
Looker Studio
Customer
Ocra Experience is a brand that offers exclusive, tailor-made itineraries for an international audience seeking to experience Tuscany through personalized journeys.
Objective
To design a visual identity capable of communicating the distinctive value of the Ocra Experience brand and to develop an effective digital presence for the U.S. luxury market.
From naming to online presence, we supported the Ocra Experience team in developing their visual identity and digital strategy, aligned with their goals and target audience.
Brand identity
The concept takes shape from the archetype of the labyrinth, which in Tuscany finds expression in numerous extraordinary examples, timeless symbols of journey, discovery, and transformation.
From this inspiration comes a logo that evokes the geometry of Renaissance gardens and the spirals carved into medieval cloisters.
The color palette draws from the warm, earthy tones typical of the Tuscan landscape, while the tone of voice is designed to convey authenticity, sophistication, and a deep connection with the territory.
A visual identity and language that are both distinctive and deeply rooted in the cultural heritage of this extraordinary land, beloved by an international audience.
Web design & development
The website, developed in WordPress, features a structure organized by categories to make it easy for users to explore and discover experiences. The design guides visitors through a visual narrative composed of colors, photography, and words that evoke the authenticity of the Tuscan landscape. The website is multilingual, optimized for English-speaking audiences, and designed to achieve visibility on international search engines.
Marketing & social strategy
We developed a tailor-made digital strategy for the U.S. market: targeted keyword research, emotional storytelling in English, and a content strategy that blends aesthetics, authenticity, and premium positioning.
Social media content focuses on moments rather than products. Visual impressions, quotes, and unseen glimpses of the most authentic Tuscany become tools to engage conscious travelers who share the brand’s values.
Every project has a story to tell. We can help you build a tailored strategy, designed for the people you want to reach.