Ux design: the six phases of planning
It is a complex process to create an effective and innovative user experience. Here there are some factors that come into play.
The Ux design process is essential to create a good usability experience that will satisfy customers and stimulate user navigation.
In order to obtain positive results, our team follows a well conceived and executed process, developed in 6 working phases:
First of all, we define the product through a careful analysis of the client and his needs. The goal is to clarify the values and the mission of his company.
Then, we focus on the research of the users and the market that can host the product. We obtain qualitative data about the desires, motivations and fears of those who will be the users of the product through three main actions. These are the study of the competitors, detailed interviews with potential customers and surveys.
After the research there is a phase of analysis of the collected data. In this case, the focus of our Ux design team is finding out “what” users need and “why” they think they need it. Ideal customer profiles are shaped together with their scenarios. Last but not least, the user experience of the digital service is mapped out.
Planning and design
The planning takes place through the drafting of the flow chart and the creation of prototypes able to clarify the site map and the user flow. They also have to bring out the product identity through the choice of palettes, fonts and icons.
Validation and testing
Once the high fidelity prototype is finished, we proceed with the validation of the functionalities through a series of tests meant to specific users and / or the internal work team. The target is to find and solve the main problems before the launch.
We obtain qualitative data about the desires, motivations and fears of those who will be the users of the product through three main actions. These are the study of the competitors, detailed interviews with potential customers and surveys.
The re-analysis phase allows to ask questions about the finished product and to acquire useful knowledge for the future.
By following these steps, our Ux design team aims to create a product able to satisfy all user and customer needs in a functional way. Do you have a platform that does not fulfill all your requests? Would you like the user to remain browsing your website but you don't know how to make it happen? Trust us, contact us!