SEO consulting to start your international e-commerce
Are you about to start an e-commerce business abroad? Let’s discover the importance of SEO consulting to improve the organic visibility of your site.
The international e-commerce market is growing strongly, with almost 30% of all business-to-consumer transactions worldwide. Many companies, therefore, every day are faced with a great challenge: to make themselves known globally. Here is that SEO consulting lends itself as one of the recommended solutions in order not to waste time and money unnecessarily.
In general, SEO is important for a site as it allows you to excel on search engines, increase traffic to it and in-store, as well as make yourself known on international markets. Here are the elements that should not be overlooked:
- the preference of organic results over paid ads (about 80% of clicks come from organic visibility);
- the creation of new content for blogs, with attention to new trends;
- content distribution, preferably interactive or with infographics.
THOSE WHO WORK WITH SEO CONSULTING KNOW VERY WELL THE RULES OF THE INTERNATIONAL MARKET, SO IN ORDER TO PRACTICE AN E-COMMERCE AT THESE LEVELS, IT IS NECESSARY TO DETACH THE ITALIAN MODEL.
The contents therefore become one of the strengths, which is why good SEO consulting could prove to be an excellent choice. The contents must be inherent, contextualized and must have an added value, something that about 60% of the contents of 1500 major international brands do not have today. When you have a global audience, any expert will say that one of the key aspects is translation, or transliteration, preferably done by a native speaker.
To do it right, you must first understand the market on which to act, by monitoring the traffic on your site through the use of Google Analytics. Once the country of interest has been identified, we proceed with the localization activity, the drafting of a list of search terms, thanks to Google Market Finder, in order to understand the language used for the search, not the one spoken locally. In fact, one of the most common mistakes is to think that a language like English can be used for all foreign markets: wrong, for example, it could be discovered that it is a secondary or even tertiary language, therefore an English site will be destined not to give the desired results. The last step is to adapt the content to the country of reference and understand which products you need to focus on.
During an SEO consulting we often discuss the choice of the domain and the hrefLang as they are fundamental for the positioning of a site based on the language or the country. Among the main domain options .com, .org, .edu, .gov, .eu and others, but not all of them are equally effective. In fact, only a good consultant knows the most convenient ones for an e-commerce site, avoiding for example the most used .com. The hrefLang tag, which indicates the language of the page, must also be positioned correctly so that the search engine can understand the right sites to propose each time a search is carried out.
Our team of SEO consulting experts will be able to follow you step by step in improving your site to make your international e-commerce effective in a short time, contact us for a quote!