Berman Creazioni Artigianali - Brand identity and eCommerce .
A special family, a great passion for jewelry and a dream to realize. The "Berman handmade creations" project developed by Archibuzz team had to hold it all together. Not a simple eCommerce. But the web implementation of a set of stories, craft skills and emotions. A real "story." Starting from the visual representation of the creative studio, up to the final realization of the jewel, which takes form through the use of sophisticated materials and a skilful hands.
We started from the concept of logo to represent the brand , the dragonfly: a thin animal, elegant, ancient, as an emblem of lightness and beauty that survives the test of time. We have studied and designed the site, and in particular the home page and the page of the collection "Origins", so that the user could discover the whole process behind the creation of the jewel. Its genesis, its history, the emotions it brings with it.
The section on shop was integrated with navigation based on facets, to allow the user to filter the jewelry by type , gender and easy collection. The site was built on Drupal 7 + Drupal Commerce platform.